SpeechMasters International and Orbis Cultural Synergy

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The Manager's Handbook of Cross-Cultural Communication

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9 The social backdrop

To most people the need to develop cross-cultural communication is most acutely felt in regard to social competence and social skills. We consider how little this skill is understood and how much it is taken for granted with the result  that  in unfamiliar surroundings it often fails to function and of course the resulting panic only serves to make matters worse.