SpeechMasters International
present
The Manager's Handbook of Cross-Cultural Communication
|
SpeechMasters International
present The Manager's Handbook of Cross-Cultural Communication
|
|
|
3
Cross-cultural awareness and cultural fluency
Cross-cultural awareness and
the knowledge of the value systems of our correspondent cultures is obviously a
necessary component underlying the achievement of cultural fluency. We consider
how these differences affect the overall process of communication. In other
words taking management communication as the focal point we relate the work of
gurus like Hofstede and Trompenaar to
the practicalities of managing in diverse cultures. |
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