SpeechMasters International
present
The Manager's Handbook of Cross-Cultural Communication
|
SpeechMasters International
present The Manager's Handbook of Cross-Cultural Communication
|
|
|
12 ) Managing a global crisis
Using actual cases we
consider how cultural differences affect the handling of
various crisis situations. This
entails an understanding of the expectations of urgency and openness of the
major business cultures in relation to such questions as investor relations,
business interruption, products liability, financial scandals, sabotage
and global ethical standards. We consider how to act in the
first 24 hours, the writing of press releases and golden rules on how to handle
communication under pressure from the media at press conferences and TV
interviews. |
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