SpeechMasters International and Orbis Cultural Synergy

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The Manager's Handbook of Cross-Cultural Communication

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11) Selling (or helping them get what they need)

Now back to business with a look at how sales dialogue is carried on in different parts of the world. We take the western/US approach and illustrate how much various cultures deviate from this norm.

Knowing the level to which one goes in promoting not only products but also ideas and solutions in less obvious “selling” situations”  is the key to effective persuasion.